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Author Topic: Increasing Your Slice Of The Market
davidjohn6-
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Posts: 28
Post Increasing Your Slice Of The Market
on: September 25, 2022, 13:09

Also, calculate market share in various market segments. You might find that your overall market share is low but that you have a commanding market share in a certain neighborhood or price category.

Market penetration is another way to describe market share. If you command large share of your market, you've achieved significant market penetration. If your market share is minimal, your penetration is minimal as well.

A single agent can't expect to Link share penetrate a broad market overnight, if ever. For years, I worked the east side of Portland, Oregon - a geographic area that was home to 750,000 people. Even as productive as I was, with 150 home sales a year, my market share when compared to the size of the marketplace was minuscule. I barely scratched the market surface, let alone penetrate it. But within the market niche I'd carved, I was a dominant force.

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